In today’s digital era, every person is using social media platforms. They help with instant communication and replies. So, instant social media apps like WhatsApp are playing a lion’s role. Nowadays, as we know, WhatsApp business has come up for commercial, business purposes.
The WhatsApp business version is more exciting. and business driven over the normal personal WhatsApp version. The business version has many features like product catalogs, messages, greeting’ s. It also includes Newsletter formats and message templates etc. These features are helpful for businesses to use WhatsApp for the marketing objective. This is WhatsApp marketing.
But this is not all. WhatsApp business is a useful tool for doing business campaigns. We can plan WhatsApp campaign for any product or service. It is for some specific allocated or target area segment with target audience.
WhatsApp campaigns by WhatsApp Commerce are the most effective tool today with aggressive stats. The click through rate of WhatsApp platform is almost 97 to 98%. It means all prospects – we sent WhatsApp messages have seen the content/message.
The global usage count of WhatsApp for messaging and communication is 2 billion. The more interesting fact is here. In India the WhatsApp usage is highest as one-to-one communication platform. Brazil is the other country which is having the highest numbers of users for the WhatsApp.
This is the reason why WhatsApp ads and WhatsApp campaigns have become part of online or digital marketing today.
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Key Benefits of WhatsApp Marketing
Fastest reach: Unlike any other email or mode of message, this type of online marketing attracts more reach at a faster rate. It can be one-to-one or through a broadcasting list.
Global coverage: With a use of WhatsApp campaign, any business can reach any corner of the world in seconds.
Low budget: WhatsApp campaigns are the most economical way of marketing online today, like email marketing.
Flexibility: In a WhatsApp business message, one can send information in the form of product catalog, product tour or guide, images. For example, in the case of shoe product range, shoe product videos and guides, if required specifically.
Website traffic: One can broaden the visitor’s log for the website by sending the website URL link to promote the business website.
Assured visibility: due to the user response rate the assurance of user visibility is more.
Ads campaigning: We can use WhatsApp ads for product marketing and product promotion purposes. We can create product videos as a part of the content for the ad.
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Interesting features of WhatsApp Campaign
- Dynamic advertising:
WhatsApp marketing by WebMaxy WhatsApp Commerce provides a dynamic platform for advertising products or services. This happens via WhatsApp campaigns across the targeted territory with targeted audiences. One can deliver various forms of content from audio to video – as a part of the ad contents.
The more useful and precise content for users, the more time users will get engaged with their buying journey.
- Brand awareness and reach
We can reach any corner of this world via global availability of the WhatsApp platform. This gives the benefit of developing branding for the product or service. Like if you are a shoe manufacturer from India, you can target your territory. It always has audience range with budget. The WhatsApp marketing campaign runs for the “shoe brand”.
- Product segmentation
For example, A shoe manufacturer can have a wide range of shoes like sneakers, casuals and formal wear. For every product segment, it will be having a different WhatsApp campaign strategy.
- Budgeting:
Budget plan within the same or different market area with different target audience. Facilities like product catalog, businesses can add all varieties of their products, categories. Their variants like sizes, colors, shades etc.
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- Assured conversions
Due to the high CTR of WhatsApp visibility like 97 to 98%. The WhatsApp ads are most likely to get converted from prospective leads to conversions. In country like India, where users of WhatsApp are in millions, the WhatsApp marketing works as a popular way of promoting products and sales. A thoughtful campaign with fewer clicks brings up many buyers via WhatsApp.
- Shorter business cycle
WhatsApp does not need great browsing journeys to find, locate and select your desired product or item. One can buy his or her choice of product or item within 2 or 3 clicks.
Well, this is the beauty of using WhatsApp for online business or e-commerce.
- Flexibility in communication or effective CRM
You can try variety for sending messages to your customers. This is a WhatsApp business feature, very helpful during product campaigning. We can broadcast a message with alerts, sales offer, upcoming product updates etc. These are workable with regular (in-built message formats) like greetings and others.
- Ever rising market
The global market usage of WhatsApp is always rising. So, the market potential to do and develop online business by using the WhatsApp platform.
Summing up
From all above discussions, we can say that WhatsApp marketing is the most effective strategy for online marketing and promotional campaigns. With worldwide availability of WhatsApp, the audience range is also on larger side. This benefits small businesses and companies. They can expand their brand reach and product promotion with ease. The online sale in a scalable market size is smooth. As per the research, there are 2.4 billion WhatsApp users across the globe. The per user usage time is 40 minutes per day.
If you are planning your journey to start a WhatsApp campaign for your e-commerce business, then just follow us. We are happy to assist you. Experience the exciting e-commerce journey with us.
In case of any queries in the same you can drop an email on: info@webmaxy.co
And, for more guidance and tips on the same, do not forget to refer to our blogs on WhatsApp Business API and WhatsApp Flow.
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FAQs
How to create a WhatsApp Campaign?
- Install WhatsApp Business version:
To create a campaign with WhatsApp platform, first one needs to install the Business version of the WhatsApp platform. One cannot use the personal SIM card or from the personal number for the WhatsApp Business version use. It requires a separate SIM for Business WhatsApp use.
2. Create a business profile:
You need to name and categorize the type of Business first. PAN means Phone number details, Address and brand name are the essential parts of your business profile.
3. Create a Product Catalog:
In this, we need to add our range of product category wise, if needed, size wise, features wise with respective images (in some cases, product videos) with their end costs. For creating a campaign, one needs to select the product item from the product catalog.
4. Select Your targeted audience and demography:
One needs to select the targeted geographical area to sale as well as the targeted audience for the given product or product item.
5. Create an Ads Copy:
After selecting a Product item, one needs to create the Ads copy required to run the campaign. For example, if one must run the campaign for factory shoes, then needs to select the same image and put on the product description (if it is already available in the WhatsApp catalogue, then only select the same) or fill up the same with required keywords. It may also consist of a short message of confirmation, greetings or a notification depending on the campaign’s requirement and objective.
6. Select the budget
One must create or select the budget (in the given format) for running a daily, weekly or monthly campaign for the product. This is the most important part of the WhatsApp campaigns.
7. Execute/ Broadcast the Ads Campaigns:
Execute the campaign by broadcasting the WhatsApp Ads with all selected parameters.
What is WhatsApp Campaign?
It is nothing but executing a product/ service campaign in form of WhatsApp message or Ads with a given targeted audience and demographical area segment with prescribed budget for a certain time with a business objective like Brand Awareness and Reach, Leads generation etc.
Is WhatsApp marketing useful for small businesses?
Certainly. WhatsApp has a large global base. This makes it a prospective platform for searching and engaging customer base. Some important features such as direct messaging, group chatting, voice calls, and video calls invoke small businesses for using personal, real-time communication with their customers, often leading to better customer experiences and increased loyalty.
Can a business do product promotions to individuals on WhatsApp?
This is strictly prohibited. Unless and until the user has given consent to receive promotional offers and messages from your business, you can send. Else the account will be banned.
How WhatsApp Business API is useful for marketing activity?
With API WhatsApp gets integrated with existing business systems. So, conversational communication is possible with customers. One can send delivery notification, appointment reminders, meeting alerts etc. With personalized conversation mode also.
Is it possible to segment my audience on WhatsApp?
WhatsApp does not provide a direct feature for audience segmentation. By using WhatsApp business version, one can create product categories, customer groups based on locations, choices and past purchase history etc.
Can we track and analyze WhatsApp marketing campaign results?
WhatsApp does not have direct analytics tools and facilities to measure the campaign results and performance. But, with the use of UTM parameters with URLs, incorporating third-party tools, or utilizing capabilities of the WhatsApp Business API. We can track and analyze campaign performance, customer engagement, and other required metrics.
What are the costs involved in WhatsApp marketing?
Using the WhatsApp Business API for medium and large businesses attracts costing. Only the basic WhatsApp is free. If we want to use bulk messaging, additional functions with the WhatsApp Business API, then we need to bear the costing.
How can I improve customer engagement through WhatsApp?
One can get engaged with customers by conversational communication based on customer interests, buying history etc. By giving timely support, giving interactive replies and sending notifications or alerts on promotion offers will bring customer engagement via WhatsApp.
Does specialized training required for WhatsApp Campaigns?
No. Basic knowledge and online marketing mindset with some experience is required to carry out WhatsApp marketing and campaign activities.
