Here's a little nasty secret about the security packaging business. If the packaging doesn't work properly - and if the package goods reach the damaged destination - the packaging company will never be near an annoying phone call.

Consumers are unlikely to dig for the 800 companies that make the boxes. They are going to complain to the salespeople who sent these boxes, or the carriers that delivered them.

A person shopping online using a pillow surrounded by plants. In fact, 59 that believes that retailers and package providers are equally responsible for the damage done to products ordered over the Internet.

Each delivery is a focal point of contact that the customer has with your brand. But this experience doesn't end at the doorstep - it's just the beginning. So, how do you make sure your customers have a positive experience when they receive, open, reuse, reuse, or return packages you provide?

Here are three major, expensive packaging mistakes that I see companies make in every industry in every region of the world.

Mistake # 1: Ignoring Return Logistics

Sometimes the product must be returned. But just as the expectations of the fast delivery of free supplies to consumers have grown exponentially over the past few years, so have consumer expectations about how easy it is to return this product.

In fact, 94% of consumers say they strongly prefer to return the product using original packaging. In the best case: the return shipping prepaid label is in their packaging. They can slap it and throw their package at the nearest pickup point. It works great Consumers are happy with it. But there is a big difference between quite happy and full praise.

The customer experience does not end when the box is delivered, even if the retailer has tried to keep the return label inside. Each return is another point of communication with your client. The detail, like any other part of the experience, should reflect the same focus and focus. Don't make the return logistics think later.

Error # 2: Replay.

When you think about reclaiming, you're probably thinking of the explosion of peanut packing foam - it's a nightmare. But most of the time, it looks like a pile of packing boxes and a pile, a nest coming from the bottom of the air cushion or a small object floating in a large container.

77% of consumers believe that the packaging reflects the environmental values ​​of the brand they purchased from.

Consumers know they are at a loss. It affects their perception of the retail industry - and not just sustainability. When the order comes in many, large boxes, consumers may be disappointed.

Think about it: Consumers say their first three favorite corns, when it comes to packaging, is a complex process of recycling, dirt and recycling. Sending goods with too much packaging can protect their stored goods, but they were told that sellers do not think too much about the consumer, who must do the dirty work of wasting all this waste.

Inappropriate use of packaging materials costs retailers more than ever to spend on materials and dishes, and can also cause regular consumer losses.

Error # 3: Insufficient protection.

Get dressed in the mail and decide if you don't fit or fit? Minor inconvenience, provided it is not difficult for the seller to return the goods. Buying expensive high definition flat screen TVs online and getting it in the middle? It's a nightmare.

With the invention of the bubble repaire 60 years ago, sailed air opened up the economy of small parcels, and it has grown in ways we cannot even dream of. This means that many fragile, heavy and strange products pass through the supply chain, which is in their processing as well as in packaging solutions that are not for them.

The result: loss, loss and loss.

Reducing this level of damage is not the only client required. This is also a requirement for sustainable development. Recyclable, biodegradable, there is not enough amount of reusable packaging that can eliminate the carbon footprint of a damaged product. Damaged items have to be returned to the truck or back by airplane and returned to the starting point, where they are rebuilt, repaired, replenished, rebuilt and sometimes easily shipped to landfill.

Then the shipment occurs once the goods travel with the supply chain to another box full of packaging materials.