WhatsApp’s fame has made it a vital tool for both personal and business communication. While communicating with their clients on a large scale, businesses often experience the WhatsApp Broadcast Limit for messaging.   

This is also another form of WhatsApp Marketing.  

WhatsApp Broadcast Message has a daily limit on how many users can be reached through broadcast messages. This restriction is on the number of users, not messages.   

Businesses that violate this limit can no longer send WhatsApp Broadcast messages within a 24-hour period. So, we can say the WhatsApp Broadcast Limit per day is there.  

In this article, we’ll look at how to enhance the broadcast limit in WhatsApp and go for full utilization of this communication tool.  

What is WhatsApp Broadcast Limit? 

There’s no specific limit to the number of broadcast messages on WhatsApp, but each broadcast is limited to 256 recipients(contacts) per message. However, you can send messages to unlimited users on WhatsApp businesses using WhatsApp Business API.  

For you to send unlimited messages using the WhatsApp Business App only, then there are many levels.  

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4 Levels of WhatsApp Broadcast Message Limits  

Check the below levels for WhatsApp Broadcast message limits:  

Please note that any message sent beyond the limit is queued in the campaign and is delivered automatically after 24 hours.  
Meta has recently updated WhatsApp per user messaging Limit enhanced the quality of the user interactions on WhatsApp.  

Every limitation is workable. 

5 Ways to Raise WhatsApp Broadcast Messaging Limit 

Refer here few tricks on how to really increase WhatsApp Business Broadcast limit for messaging. 

1. WhatsApp Business API 

WhatsApp Broadcast for WhatsApp Business API helps businesses build up one-time or recurring broadcast campaigns. It also enables them to create WhatsApp campaigns based on customer attributes and events. With WhatsApp Business Providers such as WebMaxy WhatsApp Commerce, businesses can create customized broadcast messages for specific audience segments.   

WebMaxy WhatsApp Commerce also offers the strongest analytics and reporting features to track the broadcast message’s performance.  

2. Increase WhatsApp opt-ins 

Businesses wishing to boost their WhatsApp Business Broadcast Limit must inspire more and more customers to join their WhatsApp list. WhatsApp opt-in refers to user permission indicating interest in a product or service and allowing a third party to contact them with more details.  
There are various methods for collecting WhatsApp Business opt-ins, including websites, e-mails, social media, SMS, during the booking process or when making a transaction, and sign-up forms.  

3. Maintain the quality  

The most important aspect of expanding a WhatsApp Business profile is maintaining quality and providing customers with a smooth experience. Even with increasing campaigns, businesses should not adjust quality.   

A few things businesses must consider as per below:  

• Ensure that all messages and campaigns must follow the WhatsApp Business / Commerce Policy. 

• Stop buying phone number lists for marketing purposes. Send messages to customers who have opted into the WhatsApp list. 

• Stop spamming customers with messages. 

• Personalize WhatsApp broadcast messages and make them valued. Avoid larger welcome messages and introduction texts. 

• Create effective WhatsApp Broadcast campaigns by including a call to action, media, and formatting. 

Businesses can track the quality of their WhatsApp number in the messenger. Here is what different colors indicate:  

4. Stay consistent with Broadcast Messaging 

Sending WhatsApp Broadcast messages or campaigns once in a while will not help businesses make their WhatsApp Business profile unique.  
Businesses must consistently send high-quality messages at higher volumes to boost their account’s messaging limit. They can create WhatsApp Broadcast campaigns for different purposes/objectives from acquisition, conversion, and re-engagement.  

5. Keep track of performance 

Sending WhatsApp Broadcast messages is not enough. Businesses must also get detailed reports on the performance of campaigns. Monitoring key metrics like open rate, click through rate, and conversions is vital. These metrics can serve as a benchmark for upcoming campaigns. Many WhatsApp Business API solutions offer access to detailed analytical reports for recent WhatsApp Broadcast Campaigns.  

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Limitations of Broadcast Messages  

Here’s a breakdown of the limitations of WhatsApp Broadcast Messages, along with explanations for each:  

1. Limited number of recipients (256 per Broadcast List)  

WhatsApp limits broadcast messages to 256 contacts for a list. If you have more customers, you’ll need to make multiple lists and send the same message repeatedly, which is time-consuming and inefficient.  

2. Only contacts can receive broadcasts   

You can only send broadcast messages to people who have saved your number in their contacts. This means you can not reach new customers or leads unless they’ve already added your business contact number to their phone, restricting your reach.  

3. No personalization  

Every recipient in your broadcast list receives the exact same message. If you want to add a personal touch, like addressing each customer by name, you’ll have to send individual messages manually, which is not practical for large lists.  

4. Forwarding messages is a complex task  

WhatsApp allows forwarding messages to only 5 recipients at a time. If you’re trying to reach hundreds or thousands of customers, this becomes a tedious and repetitive task, making it unsuitable for mass messaging.  

5. Risk of being reported and blocked   

Frequent or unsolicited broadcasts can result in recipients reporting your number, leading to WhatsApp and blocking your account. This not only affects your ability to communicate with customers but also damages your brand’s reputation.  

6. Manual addition of contacts  

You should manually add each contact to your list before broadcasting a message. For businesses with large or constantly growing customer bases, this is a massive burden and wastes valuable time.  

7. No analytics or tracking   

WhatsApp doesn’t provide any analytics or tracking for broadcast messages. You won’t know who has received, opened, or engaged with your messages. This simply makes it difficult to measure the effectiveness of your broadcast campaigns.  

8. No message scheduling 

The WhatsApp Business app doesn’t permit you to schedule broadcast messages in advance. You must send messages manually when you want them delivered, which can be inconvenient if you’re managing a large customer base across different time zones.  

These limitations make WhatsApp broadcasts less effective for businesses trying to scale their communication with customers.  

Conclusion  

Businesses looking to maximize their WhatsApp Business Broadcast Limit must take the actions mentioned above. However, increasing the broadcast limit requires consistency and quality. This may be tough for organizations to achieve without the right platform.  

So, they must find an official WhatsApp Business partner for WhatsApp Business API, like WebMaxy WhatsApp Commerce. Businesses can build up one-time or regular broadcast campaigns.   

It also helps them create WhatsApp marketing campaigns based on customer attributes and events. Finally, they may use the WebMaxy app to track the success of their campaigns. 

WhatsApp Marketing Software is also helpful to send bulk messages in WhatsApp.  

For more queries or clarifications, we would prefer to help you with our complete attention.   

You can mail us at: info@webmaxy.co. 

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Frequently Asked Questions 

What is a broadcast in WhatsApp?                                       
Broadcast lists are saved lists of contacts that you can repeatedly message without having to select them each time. You can use broadcast lists to send a message to several contacts at once. This is broadcast on WhatsApp. 

What is the limit of WhatsApp broadcast list?                                  

The WhatsApp Broadcast Limit is 256 contacts per list. This limit is in place to ensure the quality and reliability of WhatsApp's service. 

How to make a broadcast group in WhatsApp?                                 

To create a broadcast list, follow these steps- 

• open WhatsApp and go to the 'Chats' tab.  

• Tap on the menu (three dots on the top right corner) and select 'New broadcast'.  

• Select the contacts you want to add to your broadcast list and hit 'Create'.  

This will enable you to send messages to multiple contacts as if they were individual chats. 

How many members can be added to WhatsApp broadcast?                   

Understanding the WhatsApp Broadcast Limit is crucial. You can add up to 256 contacts in a single broadcast list. This limit helps ensure your messages are targeted and to the point, maximizing their impact. 

How many messages can you send on WhatsApp?           

The number of messages you can send on WhatsApp depends on the level of your business number: 

Level 1: Up to 1,000 unique contacts per day 

Level 2: Up to 10,000 unique contacts per day 

Level 3: Up to 100,000 unique contacts per day 

Level 4: Unlimited number of unique contacts per day 

How to increase the WhatsApp group members limit?  

You can add more members to a WhatsApp group by following these steps: 

• Open the WhatsApp group chat 

• Click the group subject 

• Click Add or Invite via the Link 

• Find or select contacts to add to the group