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In today's globalized e-commerce environment, more and more entrepreneurs and small business owners are turning their attention to international markets. For sellers with unique creative products, Esty has become an ideal platform. Esty, with its focus on handicrafts, antiques, and art, attracts a large number of buyers and sellers worldwide. However, successfully setting up and operating a store on Esty is no easy task. Besides preparing the necessary materials and following the correct steps, one must also consider how to increase store visibility and sales.

Introduction to Esty

Founded in 2005, Esty is an online marketplace platform that focuses on handicrafts, antiques, art, and unique items. Compared to other large e-commerce platforms, Esty places more emphasis on personalization and creativity, thus attracting a large number of artisans, designers, and collectors. On Esty, sellers can create their own shops to showcase and sell their creations, while buyers can easily find unique items to meet their personalized needs.

• Focus on Creative Products: Esty's platform structure and design revolve around creative products, making it an ideal place for artisans and artists to showcase their work.
• Global Buyers: Esty has a large international user base, allowing sellers to promote their products to a global market.
• Community Culture: Esty encourages interaction between sellers and buyers, creating a community culture full of support and sharing.

Advantages of Esty

When considering setting up an online store, choosing the right platform is crucial. Esty’s main advantages over other platforms lie in its unique market positioning and rich features.

• Clear Positioning: Esty focuses on creative and handmade products, making it the preferred platform for sellers of creative products. Compared to broader e-commerce platforms, Esty's buyer base is more precise and has stronger purchasing intent.
• User-Friendly Interface: Esty offers easy-to-use shop management tools. Whether it's product uploads, pricing, or order management, everything can be easily completed through a user-friendly interface.
• Global Market: With Esty, sellers can easily promote their products globally, rather than being limited to the local market. This provides sellers with broader sales channels and greater market potential.
• Community Support: Esty’s community culture encourages sellers to help each other, share experiences and resources, providing a friendly and supportive environment for new sellers.
• Search Engine Optimization: Esty's SEO optimization makes it easier for shops and products to be indexed by search engines, meaning significant organic traffic, which helps increase visibility and attract more potential buyers.

Combining Residential Proxies with Fingerprint Browsers

Since Esty has currently closed the registration channels for sellers in Mainland China, registering on Esty from China has become somewhat difficult. However, due to this restriction, competition on Esty is slightly less intense compared to other platforms. Therefore, when registering on Esty, residential proxies are necessary.

Residential proxies provide real residential IP addresses from different locations, helping users avoid detection or blocking issues caused by frequent registrations from the same IP address when registering on Esty. At the same time, fingerprint browsers can simulate different browser fingerprint information, such as operating system, browser version, screen resolution, time zone, and language settings. These combinations form a "browser fingerprint" that Esty might use to identify the user's device and environment.

Suppose you are a cross-border e-commerce operator needing to register and manage multiple stores on Esty. You can use a residential proxy service like FlyProxy to obtain fresh IP addresses while using a fingerprint browser to generate different browser fingerprint configurations. This way, during registration, you will have a new IP address and fingerprint configuration, making Esty believe these actions come from different users and devices, greatly increasing the success rate of registration and reducing the risk of being detected and restricted by the platform.

Conclusion

Registering on Esty is not complicated, but the key to success lies in careful preparation and continuous optimization. From registering an account to managing orders, each step needs to be taken seriously. At the same time, utilizing technical tools like residential proxies can help sellers better cope with operational challenges and increase the success rate of their stores.

By following the above steps, you can easily register on Esty. The next step is to set up your shop, using this global platform to promote your creative products worldwide.