SEO and content marketing go hand in hand, both are equally important for ranking and traffic and below I am going to prove the same.
So let's begin with the topic
- Google’s action telling the importance of both SEO and content:
- Google's improved search console:
Google has its all-new improved version of search console that can provide the customers to check out with 16 months (earlier it was of 90 days) of queries. These are the free tools that anyone can use to understand the website, submit new blog post for indexing, and know the keywords for the website and much more. All these help you to create the most noticeable content for the viewers.
- Google's SEO tool on Lighthouse chrome extension:
Google has recently added Lighthouse, a free Chrome extension, able to give hint and tips to the developers on how they can improve their website. To the same extensions, Google had added a new component, especially for SEO. Using this Google can analyze the website's page and will tell you how can you make it more search engine friendly.
Some of the frequent answers to this are, a website should unique content, the text of the contents should be big enough for the viewers to read it and some more vital SEO tips.
- Google's newly launched revamped SEO guide:
Do you belong to the category having no knowledge of SEO? Did you ever get a feeling that your SEO is lacking somewhere? Stop worrying! Let Google's SEO guide handle everything. You know what is the most interesting part of the SEO guide? Considering the importance of content the guide has a special section for this, which says:
- Before writing know what readers want to read.
- Design a useful and interesting content.
- Organize topics.
- Create unique and fresh content.
- Go with easy-to-read content.
- Write a nice link text.
- Optimize content for users.
- Optimize the image used in the content.
Now did you get, even Google consider content equally important as SEO when it comes to digital marketing!
- Google's new public search called Liaison:
The SEO’s groundwork is, to understand what Google wants as this can help them gain more traffic, good keywords and ranking.
Matt Cutts joined Google few years after inception and he was the leading man of the webspam team. He was the one having deep knowledge of the Google's algorithm. Matt Cutts was the Google's first official and unofficial liaison working between the big daddy of searches Google and the SEO world.
He left Google in the year 2016 making SEO practitioners visit Google conferences, Google hangout with the team’s engineers, writing queries on the official Google page for the feedback and a lot more.
Considering the importance of SEO and Google meet, Google hired Danny Sullivan as the SEO journalist and the former analyst.
These four signs clearly say that Google gives weight to both content and SEO work. Mind mingles a Content Marketing Services provider; indulge in interactive and unique content for digital marketing. This company has very cost effective Content Marketing Packages that can serve the customers with a huge traffic.