Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney
- Trade-Off: Why Some Things Catch On, and Others Don't
- Kevin Maney
- Page: 240
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780385525954
- Publisher: Crown Publishing Group
Free books for download to ipad Trade-Off: Why Some Things Catch On, and Others Don't in English DJVU
A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...
Trade-Off: Why Some Things Catch On, and Others - Goodreads
Trade-Off has 126 ratings and 31 reviews. getAbstract said: Insightful comparison of quality versus convenienceTechnology journalist Kevin Trade-Off: Why Some Things Catch on and Others Don't - Emerald
Article citation: Robert P. Jones, (2010) "Trade-Off: Why Some Things Catch on and Others Don't", Journal of Product Brand Management, Vol. 19 Iss: 6 How Come Some People Understand What's Happening And
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We kick off the Less Than 300 Project with Kevin Maney's worthwhile book, TRADE-OFF: Why Some Things Catch On, and Others Don't. Trade-Off Jan 2010 - Video Dailymotion
Jan 17, 2010 - 8 minSynopsis of book Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney
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