(AMERICAN MILITARY NEWS) – The U.S. Army quietly disabled comments last week on a new series of recruiting advertisements after receiving thousands of dislikes and critics said the ads show the service is going “woke.”

The series of five new ads, called “The Calling,” launched on May 4, and was posted on various social media channels. Task & Purpose reported that as of May 12, comments had been disabled on all of the new ads.

One of the ads featured a female soldier, Cpl. Emma Malonelord, who describes her upbringing with two lesbian moms and her attendance at LGBT rights parades. Malonelord narrates, “Although I had a fairly typical childhood, took ballet, played violin, I also marched for equality. I like to think I’ve been defending freedom from an early age.”