Jaguar has launched a woke advertising campaign that is threatening to damage the brand’s image. The campaign features androgynous models walking through a surreal, pink-hued rocky landscape, dressed in bold, brightly colored, abstract outfits in shades of red, pink, and yellow. The tagline, “create exuberant,” is displayed, yet there is no image of a car, nor does the advert feature the classic “growler” logo with the iconic jaguar. Bud Light experienced a 26% drop in sales in 2022, and Nike’s partnership with Colin Kaepernick led to boycotts and a temporary 3% dip in stock value.
