The service market is confidently striving for the digitalized bazaar model, when the consumer's request is satisfied by those who are closer and more profitable. Digitalization contributes to the development of the economy on demand, and those who decide to enter the technological aggregation market, use on demand app development and build a successful business in such a period that is difficult for a traditional business to imagine. Entering the market, aggregators are the impetus for revolutionary changes in it: for example, Uber changed the passenger transportation market, Airbnb broke the standards for the travel business.

Defining new services and startups as "Uber for ...." is becoming a cliché. But it perfectly illustrates the importance of the brand in the modern world.

Existing markets are served by a large number of local and regional players. Nevertheless, modern software and new ideas can significantly simplify these structures. The service, which works on the principle of "On-Demand", is able not only to outplay the leaders of the niche, but also to reform entire business sectors.

The on-demand economy dramatically speeds up interactions between customers and service providers, while facilitating collaboration and exchange of funds. Uber delivers the service so quickly and easily because, in essence, anyone with a smartphone and a car is a potential employee for the brand. Collaboration and smartphone sharing is nothing new, but Uber was the first brand to apply these principles to the on-demand economy on a massive scale.