[Kindle] Trade-Off: Why Some Things Catch On, and Others Don't download

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[Kindle] Trade-Off: Why Some Things Catch On, and Others Don't download

Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney

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  • Trade-Off: Why Some Things Catch On, and Others Don't
  • Kevin Maney
  • Page: 240
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780385525954
  • Publisher: Crown Publishing Group

 

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Free books for download to ipad Trade-Off: Why Some Things Catch On, and Others Don't in English DJVU

 

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...

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Trade-Off has 126 ratings and 31 reviews. getAbstract said: Insightful comparison of quality versus convenienceTechnology journalist Kevin  Trade-Off: Why Some Things Catch on and Others Don't - Emerald
Article citation: Robert P. Jones, (2010) "Trade-Off: Why Some Things Catch on and Others Don't", Journal of Product Brand Management, Vol. 19 Iss: 6  How Come Some People Understand What's Happening And
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